{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't changed a lot in years; it does not have TikTok, and do